Projects in pipeline
Products in pipeline
- More effective arrangement of the bristles for manual toothbrushes
- New soft-pick generation
- Smart dental floss
Products assets
- Efficient curved manual toothbrush
- Innovative concept of electronic toothbrush
- Ergonomic manual-toothbrush-handle design
- Stand-up interdental brushes
Intellectual Property assets
- 5 international patents
- 7 designs (US; EUIPO)
- 3 registered slogans
Next challenge
Swan, a complete oral care stylish line that combines effectiveness and appeal. Pioneering ideas to bring a recognizable brand by adapting one same design to manual and electric toothbrushes, interdental brushes, dental floss-picks.
A new long-term marketing model with an unmistakable Italian trademark style.